I am Edoardo Matteoni, a freelance graphic designer, photographer and videomaker based in Florence. I’m currently collaborating with Florence Biennale as I designed the last two editions’ visual identities and the official catalogues.
My working essence is nestled in the ability of observing.
The way of observing something includes a deep analysis of its shapes, colours and interactions. It is the best quality to learn, to evaluate and to express an idea. Observation is memory, a conversation, a landscape, a colour, a fragrance. As a careful observator, I believe in the power of visual arts and visual communication to affect and attend social and cultural backgrounds.
Main services – brand identity, graphic design, motion design, editorial design, type design, photography, video production.
